Privacy & Cookie Policy

The purpose of this Privacy Policy is to inform you of our practices with regard to personal data we collect from or about you in connection with our web site (the “Site”) or through the provision of our services (the “Services”). We may update this Privacy Policy from time to time in our sole discretion.

Our Privacy Policy explains how collects, uses, and discloses information about you.  We use the terms “member,” “you,” and “your” to mean any person using our Platform or attending related events, including any organization or person using the Platform on an organization’s behalf. This Privacy Policy applies to the processing of information about members and other individuals that we collect when you use our “Platform,” which means any website, application, or services we offer, or when you communicate with us. For information about choices you may have under this policy, please see “Your Choices” below.

The information we collect and how we collect it

How we collect and store information depends on the Services you use. You can use some of the Services without providing any information other than that automatically collected as described below.

We may collect and process information about your interaction with SmarterTools sites and services (“usage data”). For example, we may use website analytics tools — our own and/or those provided by third-parties — to retrieve, process and display certain information such as your IP address, the site you came from, the search engine(s) and the keywords you used to find our site, the pages you view within our site, your browser add-ons, and your browser’s width and height, etc. We may also use cookies to collect information about the pages you view, the links you click and other actions you take on our site. Additionally, we collect certain standard information that your browser sends to every website you visit, such as your IP address, browser type and language, access times, operating system and referring website addresses. The source of this data is the website analytics tools used by us. The usage data may be processed for the purposes of analyzing the use of our website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

Usage of Info


We may process your profile data. The profile data may include your name, display name or pseudonym and email address. The source of the profile data is you and it may be processed for the purposes of operating our website and support services, providing our services and communicating with you.

Payment Data

We may process information relating to transactions, including purchases of goods and/or services, that you enter into with us and/or through our website. The transaction data may include your contact details, your credit card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and/or services and keeping proper records of those transactions. The legal basis for this processing is the performance of a transaction between you and us and/or taking steps, at your request, to enter into such a transaction and our legitimate interests, namely our interest in the proper administration of our business.

Testimonials (Reviews)

We may process your testimonial data. The testimonial data may include your name, your business name and email address. The source of the testimonial data is you and it may be processed for the purposes of providing your testimonial about us, our products and/or services and displaying said testimonial on our website or in other marketing material. The legal basis for this processing is our legitimate interests, namely the marketing of our website, business, products and services.

Product Usage

We may process your product usage data. The product usage data may include the IP address and server name of the product and/or service you are using that has been purchased from us or from a reseller or partner of us. The product usage data may be processed for the purposes of analyzing the use of such products and/or services and to protect our intellectual property and product and/or service licensing. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights.

Cookies and Web Beacons

When you use the Services, we use persistent and session cookies and other similar tracking technologies to: 

  • store your username and password;
  • monitor and analyze the usage of our sites and Services by collecting the information;
  • customize the Services to your explicit and inferred preferences;
  • tailor advertising displayed by the Services, as well as advertisements that may be displayed on other websites or mobile applications.

We along with our vendors may also use other Internet technologies, such as Flash technologies, Web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of the Services, as well as serve you ads and personalize/customize your experience when you are using our Services and/or when you are on other websites when those cookies can be accessed. We also may include Web beacons in email messages, newsletters and other electronic communications to determine whether the message has been opened and for other analytics, personalization and advertising. As we adopt additional technologies, we may also gather additional information through other methods.

Information from third parties

We may obtain additional information about you from third parties such as marketers, partners, researchers, social networks, data services companies (e.g., for data enhancement) and others. We may combine information that we collect from you with information about you that we obtain from such third parties and information derived from any other subscription, product, or service we provide.

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